Dive Worldwide had raised the cash through a client opt-in scheme over the past 12 months, and the donation brought to £4460 the amount it had passed on to Bite-Back over the past four years.
“It’s easy to measure our reputation in terms of awards and satisfied customers, but that’s only half the story,” said Dive Worldwide Director Phil North.
“At the core of our character is a profound love of the oceans. For that reason we’ve chosen to support the excellent work Bite-Back does to protect sharks and the marine environment.”
Since the fund-raising campaign began in 2013, said North, Bite-Back had helped to prompt 48 UK restaurants to stop serving shark-fin soup, ended the introduction of shark-meat to hundreds of Iceland food-stores and launched a campaign to end the 20kg personal import allowance of shark-fins to Europe.
“Dive Worldwide’s fund-raising initiative is a lifeline for the work we do,” said Bite-Back’s Campaign Director Graham Buckingham.
“We truly acknowledge their role in our ongoing success and feel very proud of the association.”
Find more about Bite-Back here.
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