Aqualung gets a new, fresh identity in 2021 rebrand

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Dive equipment manufacturer Aqualung has got a fresh new look and identity with a rebrand that will be rolled out through 2021 and into 2022.

There are subtle changes – the familiar Aqualung logo is still present, but it is now before the name rather than slap-bang in the middle of it, and the font has been switched up.

The new look – under the header #BeyondTheExpected – was unveiled on Tuesday (16 March) on the company’s digital platforms, and later this summer and into 2022, this will spread through every facet of the brand.

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