Reef-World announces Green Fins rebrand

The Reef-World Foundation – international co-ordinator of the UN Environment Programme’s Green Fins initiative – has revealed the Green Fins rebrand today.

The charity is introducing an updated logo and Branding and Communication Guidelines to represent the initiative’s global expansion, the evolution of its network, the creation of strong foundations for sustainable marine tourism, and the inclusivity of all its stakeholders.

The rebrand comes as the urgency of Green Fins’ work ramps up due to climate change impacts, and as the initiative continues to grow and adapt from a simple code of conduct to an ever-expanding sustainable network throughout the marine tourism industry, extensively increasing the reach of messaging and practices globally. To date, the initiative has spread to 14 countries and connected with thousands of divers, dive professionals and operators worldwide.

Branding Communication Guidelines Cover
Reef-World Foundation has released new Branding and Communication Guidelines

The long-standing identifiable logo has been around since the initiative's inception in 2004 — 18 years ago. After an in-depth brand audit and market research, the team decided to refresh it to enhance and align it with the brand’s design standards, inclusive of all stakeholders and the significant changes coming to Green Fins in the near future. To coincide with the need for a global identity to reach a global scale, the rebranding exercise includes the Branding and Communication Guidelines that incorporate the different elements that make up the identities of both The Reef-World Foundation and Green Fins.

Juliana Corrales, Creative Consultant at The Reef-World Foundation, said: It was essential for us to go through this process with our stakeholders involved. The logo is the most important element of a brand and it should accurately represent its purpose. Green Fins has evolved massively since its inception and the brand identity needed to catch up to current standards. The product that you can see now comes from many conversations with the people behind the initiative, representing them in the best way possible.”

GF updated materials
There are plenty of fresh new materials in the line-up

The redesign of the logo has undergone a meticulous process for an end product that represents all stakeholders and the primary ecosystem that the network aims to protect — the coral reefs. The inclusion of coral is not a common element used in marine tourism branding thus, Reef-World believes it highlights Green Fins as a conservation initiative from a tourism operator. To preserve the logo’s recognisability, the identifiable green colour and fins representing all types of marine tourism stakeholders’ close relationship with the ocean are kept in the new logo.

The rebrand reflects the growth of the initiative and lays the foundations for updates in the pipeline that will expand its reach. The charity plans to update the procedure Green Fins Members are being managed, via a new membership structure and digital platform. The changes further establish it as an initiative that takes heed of its network’s needs and intends to continue doing so to have a stronger conservation impact.

Updated Green Fins Diver Course
The Green Fins diver course has also been updated

James Harvey, Director at The Reef-World Foundation, said: “Green Fins has come a long way since its roots back in 2004 with some incredible achievements. The approach has managed to connect governments and businesses in a way we never thought possible whilst helping communities at the heart of where we focus our work, coral reefs. Everyone in the Green Fins network has worked hard in the evolution of Green Fins and that has made Green Fins what it is today. Laying strong foundations for a healthier relationship between marine tourism and marine ecosystems on a global scale. We are really pleased with the outcome of the logo and we hope that this new and fresh looking logo will become even more recognisable than the last one, becoming a well-known brand amongst tourists.

Chloe Harvey, Director at The Reef-World Foundation, said: “Reef-World recognises that to reach a global scale, we need a global identity that is inclusive of all our stakeholders. We’d also like to think of the rebranding as a celebration of Green Fins’ new milestone, the upcoming new membership structure and the digital platform developed to meet the growing demand for Green Fins launching later this year. The aim is to align the rebrand with the new changes and the charity’s value to be innovative. We will always continue to evolve and support the needs of the marine tourism industry and conservation effort worldwide.”

Green Fins is the only internationally recognised environmental standard for dive and snorkel operators, established through a partnership between the UN Environment Programme and The Reef-World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centres, strengthening regulations and environmental education for dive staff, divers and government.

Download the new Green Fins logo and Brand & Communications Guidelines.

Download the free Green Fins environmental education posters and guidelines with the new logo.

@timpell49
#AskMark Mark great video love your content I recently had my cylinder hydro tested it was filled with air how long can you keep the air in the cylinder before you use it .Also dive shop can drain the air and fill with nitrox?
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@timpell49
#AskMark Mark great video love your content I recently had my cylinder hydro tested it was filled with air how long can you keep the air in the cylinder before you use it .Also dive shop can drain the air and fill with nitrox?
#scuba #scubadiving #scubadiver

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YouTube Video UEw2X2VCMS1KYWdWbXFQSGV1YW84WVRHb2pFNkl3WlRSZS41ODI2RjhGOTVBODI2NDE5

How Long Can You Keep Air in a Cylinder? #AskMark #scubadiving

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00:00 Introduction
01:35 Scuba.com Ad
02:35 Duikvaker
03:15 EUDI
04:23 DRT
05:04 GO Diving Show UK
06:24 ADEX OZTek
07:06 Mediterranean
07:34 ADEX
08:21 TDEX
08:51 Scuba Show
09:36 MIDE
10:06 GO Diving ANZ
11:09 Diving Talks
11:58 DEMA

Full List of Dive Shows with Links:
https://divernet.com/scuba-diving/your-worldwide-dive-show-guide-for-2025/

JANUARY 18-26: Boot Düsseldorf (International Boat Show)
FEBRUARY 1-2: Duikvaker
FEBRUARY 21-23: European Dive Show (EUDI)
FEBRUARY 21-23: Diving Resort Travel (DRT) Show, Malaysia
MARCH 1-2: GO Diving Show (The UK Dive Show)
MARCH 15-16: ADEX Ocean Festival / OZTek Australia
MARCH 28-30: Mediterranean Diving Show
APRIL 4-6: Asia Dive Expo (ADEX)
MAY 22-25: Thailand Dive Expo (TDEX)
MAY 31 – JUNE 1: Scuba Show
JUNE 13-15: Malaysia International Dive Expo (MIDE)
SEPTEMBER 6-7: GO Diving ANZ Show
OCTOBER 17-19: Diving Talks
NOVEMBER 11-14: DEMA Show

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We partner with https://www.scuba.com and https://www.mikesdivestore.com for all your gear essentials. Consider using the affiliate link above to support the channel.

The information in this video is not intended nor implied to be a substitute for professional SCUBA Training or recommendations for every manufacturer. All content, including text, graphics, images, and information, contained in this video is for general information purposes only and does not replace training from a qualified Dive Instructor or specific requirements from equipment manufacturers.
00:00 Introduction
01:35 Scuba.com Ad
02:35 Duikvaker
03:15 EUDI
04:23 DRT
05:04 GO Diving Show UK
06:24 ADEX OZTek
07:06 Mediterranean
07:34 ADEX
08:21 TDEX
08:51 Scuba Show
09:36 MIDE
10:06 GO Diving ANZ
11:09 Diving Talks
11:58 DEMA

YouTube Video UEw2X2VCMS1KYWdWbXFQSGV1YW84WVRHb2pFNkl3WlRSZS43OTNDNTk0OUNGMDA1MUNG

Upcoming Dive Shows in 2025 #scubadiving #diveshow

US diver Barrington Scott has set a verified Guinness World Record for the fastest time to scuba dive across all seven continents.Cartagena City Council says it is preparing to tighten access to the Cueva del Agua (Water Cave) system in southern Spain, following the death of a 37-year-old female diver there on 18 January. And an underwater habitat builder has just extended the record for longest time spent submerged. 

https://divernet.com/scuba-news/scuba-dash-across-7-continents-brings-world-record/
https://divernet.com/scuba-news/health-safety/spanish-cave-divers-death-prompts-calls-for-controls/ 
https://www.kentucky.com/news/nation-world/national/article299289964.html
https://divernet.com/scuba-news/pod-builder-completes-120-days-under-sea/

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Website: https://www.scubadivermag.com ➡️ Scuba Diving, Underwater Photography, Hints & Advice, Scuba Gear Reviews
Website: https://www.divernet.com ➡️ Scuba News, Underwater Photography, Hints & Advice, Travel Reports
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We partner with https://www.scuba.com and https://www.mikesdivestore.com for all your gear essentials. Consider using the affiliate link above to support the channel.

The information in this video is not intended nor implied to be a substitute for professional SCUBA Training or recommendations for every manufacturer. All content, including text, graphics, images, and information, contained in this video is for general information purposes only and does not replace training from a qualified Dive Instructor or specific requirements from equipment manufacturers.

US diver Barrington Scott has set a verified Guinness World Record for the fastest time to scuba dive across all seven continents.Cartagena City Council says it is preparing to tighten access to the Cueva del Agua (Water Cave) system in southern Spain, following the death of a 37-year-old female diver there on 18 January. And an underwater habitat builder has just extended the record for longest time spent submerged.

https://divernet.com/scuba-news/scuba-dash-across-7-continents-brings-world-record/
https://divernet.com/scuba-news/health-safety/spanish-cave-divers-death-prompts-calls-for-controls/
https://www.kentucky.com/news/nation-world/national/article299289964.html
https://divernet.com/scuba-news/pod-builder-completes-120-days-under-sea/

#scuba #scubadiving #scubadiver

Become a fan: https://www.scubadivermag.com/join

GEAR PURCHASES: https://www.scubadivermag.com/affiliate/dive-gear

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OUR WEBSITES

Website: https://www.scubadivermag.com ➡️ Scuba Diving, Underwater Photography, Hints & Advice, Scuba Gear Reviews
Website: https://www.divernet.com ➡️ Scuba News, Underwater Photography, Hints & Advice, Travel Reports
Website: https://www.godivingshow.com ➡️ The Only Dive Show in the United Kingdom
Website: https://www.rorkmedia.com ➡️ For advertising within our brands
-----------------------------------------------------------------------------------
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FACEBOOK: https://www.facebook.com/scubadivermag
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We partner with https://www.scuba.com and https://www.mikesdivestore.com for all your gear essentials. Consider using the affiliate link above to support the channel.

The information in this video is not intended nor implied to be a substitute for professional SCUBA Training or recommendations for every manufacturer. All content, including text, graphics, images, and information, contained in this video is for general information purposes only and does not replace training from a qualified Dive Instructor or specific requirements from equipment manufacturers.

YouTube Video UEw2X2VCMS1KYWdWbXFQSGV1YW84WVRHb2pFNkl3WlRSZS4yNkZBOTQyMkYxQkQyMzc2

Spanish Cave Closed After Fatality #scuba #podcast #news

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