“In the 40 years since Space Invaders appeared in arcades, many shark populations have shifted closer towards extinction,” says Bite-Back’s Campaign Director Graham Buckingham. “It’s no longer enough for a small section of the public to be concerned about the unsustainable fishing of global shark populations. We need everyone to understand that the lions and leopards of the ocean are being wiped out.
“We’re not going to let it be game over for sharks, and hope that people who watch this will feel compelled to stand up for sharks and join forces with Bite-Back.”
Every year around 73 million sharks are killed, says the organisation, with one in four species now listed as threatened, including great whites, hammerheads, oceanic whitetips and threshers.
Underlining the extent of the problem, the film ends with a “hi-scores” table of the world’s top 10 shark-fishing nations, which is headed by Indonesia followed by India and Spain.
London-based graphic design and animation agency Studio La Troupe created the film for Bite-Back for no fee.
“In the beginning the viewer is helpless to stop the onslaught of the fishing-boat but Bite-Back gives them a chance to pull the plug on this killing spree,” says the agency’s Danny Barnes.
“We hope the film is widely shared and more people are inspired to support Bite-Back’s hard-hitting and vital campaigns.”
Bite-Back says it has prompted Asda, Iceland Foods and MAKRO to end the sale of shark-meat and inspired an 82% fall in the number of UK restaurants serving shark-fin soup.
Membership requires a pledge of £2 or more monthly, earning a welcome gift and 15% discount on merchandise.
See the film and find out more here.