Anne and Phil Medcalf have over 45 years of diving experience between them and have been taking digital pictures underwater for more than 30 of those, and they are Photo Stage stalwarts, returning to the GO Diving Show in March for the sixth year.
In 2017, they turned their interest into a business and now own Alphamarine Photography Ltd, an underwater photography training and retail company. They have a highly rated blog on their website and a Facebook Q&A group with over 2,000 members worldwide.
They’ve written on underwater photography for Scuba Diver magazine and have presented on the subject at every GO Diving Show since the event started.
Their workshops and online courses attract divers from around the world. The couple’s experience as retailers gives them a broader knowledge base than most underwater photographers and expertise in using equipment from low-cost options to the latest high-end gear.
Finding the Art in Underwater Photography
The topic of Anne and Phil's talk at the GO Diving Show on the Photo Stage delves into getting ‘arty' with your underwater photographs.

The GO Diving Show
The GO Diving Show – the only consumer dive and travel show in the UK – returns to the NAEC Stoneleigh on 1-2 March 2025, just in time to kick off the new season, and promises a weekend full of interactive, educational, inspirational and fun content.
As well as the Main Stage – this time headlined by TV star, author and adventurer Steve Backshall, making a welcome return to the GO Diving Show after a few years away, along with NASA-trained NEEMO Aquanaut and Head of Scientific Research at DEEP Dawn Kernagis, fellow TV presenter, author and perennial favourite Monty Halls, and the dynamic duo of explorers Rannva Joermundsson and Maria Bollerup, who will be talking about their recent Expedition Buteng in Indonesia – there are again dedicated stages for UK diving, technical diving, underwater photography and inspirational tales.
Along with the stages, there are a host of interactive elements – the ever-popular Cave, the giant trydive pool, the immersive virtual reality tech-wreck dive, breath-hold workshops and lining-out drills and, new for 2025, your chance to try your hand at wreck mapping with the Nautical Archaeology Society and their ‘shipwreck' – all scattered among an ever-increasing array of stands from tourist boards, manufacturers, training agencies, resorts, liveaboards, dive centres, retailers and much more.
This year also sees the NoTanx Zero2Hero competition taking centre-stage. This competition, aimed at newbie freedivers, will see an initial 12 candidates undergo training with Marcus Greatwood and the NoTanx team in London in late-February. Then five selected finalists will compete at the GO Diving Show over the March weekend, including static apnea sessions in the pool, to find the overall winner, who will get a week-long trip to Marsa Shagra Eco-Village, courtest of Oonasdivers. Click here to register for your chance to compete.
2-for-1 tickets now available!
Grab a bargain now – early bird 2-for-1 tickets are now available, representing fantastic value for money.
Buy your ticket before 31 January 2025 for £17.50, and get your buddy, your spouse or your best friend in with you absolutely free! Or why not bring that non-diving mate along so they can see all of the wonders of the underwater world they are missing out on!
Effectively, the 2-for-1 offer equates to each ticket being just £8.75. And as always, this includes complimentary parking. And under-16s go free of charge, so bring the kids along for a fabulous family day out!