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Green Fins goes digital to boost reach

Green Fins goes digital
(Reef-World Foundation)
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The ambition of the Reef-World Foundation to encourage dive operators to adopt eco-friendlier practices long seems to have been countered by slow take-up around the world – but now the UK-based charity hopes to accelerate the process with its new initiative, the Green Fins Hub.

Reef-World wants its new digital platform to extend a reach currently limited to some 700 dive and snorkelling operators in 14 countries to a potential 30,000 scuba businesses worldwide.

Green Fins is a UN Environment Programme-sponsored training programme administered by Reef-World. It reckons its new digital hub can help dive businesses and professionals to make simple, cost-efficient changes to their daily practices, keep track of their annual improvements and communicate their credentials to their communities and customers. 

Green Fins goes digital
The sort of underwater behaviour Green Fins seeks to prevent (Reef-World Foundation)

The charity is now offering to host two types of Green Fins membership. Digital membership, available globally, means that those who sign up receive annual environmental scores based on a detailed online self-evaluation and progress made on their action plans.

Existing Green Fins certified members will go on being assessed annually and trained in person at their place of operation. The assessment will still employ a scoring system based on set criteria but, as part of the Green Fins Hub, there will now be a minimum threshold for becoming a certified member, with rankings of bronze, silver or gold.

Reef-World explains that the new arrangement recognises that Green Fins members want to be differentiated on the basis of their performance in order to use their status as a marketing tool, while travelling divers want more information to help them choose which operation to favour.

A Green Fins “Community Forum” will be available for operators to raise and discuss issues and share lessons and ideas, while a “Solutions Library” will offer access to 100-plus proven environmental solutions. Members will also receive an annual sustainability action-plan with set goals. 

Industry partners include training agencies PADI, PSS and RAID, dive insurer DAN, and holiday bookers PADI Travel and ZuBlu.

Also on Divernet: Clued-Up Divers Will Pay To Go Green, Green Fins Gets Toe-Hold In Japan70% Of Divers Contact The ReefGreen Fins Update To Refresh Dive Pros

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