A Swedish energy company has used a closed-circuit rebreather in a bid to create the worldโs first โcarbon-negative radio advertโ on a commercial radio recording.
A human exhales four per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteรฅ Kraft, which has long used recycled film clips to produce climate-smart advertising films, even these small emissions are valuable to avoid.
Together with Swedish advertising agencyย Volt, Skellefteรฅ Kraft has developed an unusual method to eliminate the human emissions from voice actors starring in radio commercials. โThe Carbon Negative Radio Adโ isย recorded on inhalation, where the exhaled air is then captured in a CCR.
In this way, the carbon dioxide from exhalation is captured and bound, preventing it from reaching the atmosphere. The Carbon Negative Radio Ad captured 470 mg of carbon dioxide.
โSometimes the solution to big challenges can be as childishly simple as it is absurd. We are incredibly grateful for the trust and the opportunity to break new ground with this revolutionizing recording technique during prime time radio,โ saidย Samuel Skwarski,ย Rojan Munthe, andย Kristoffer Wernald, creatives atย Volt, in a joint comment.
โSkellefteรฅ Kraft has an ambition to be 100% renewable in everything we do and to create innovative products and services. Therefore, it is also completely natural for us to continue exploring how the advertising we produce and broadcast can be as climate-smart as possible,โ saysย AnkiHรถgdahl, Marketing Communications Manager atย SkellefteรฅKraft.
